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About me

I followed my heart.
It led me to a restaurant in Italy.

Hello, I’m Diana and I create advertising materials for food and travel brands that are feeling cute but might delete their posts later. I’m a food copywriter.

I’ve been writing for a living and living mostly for writing for a long time and now I’ve decided to focus on the topics I like best: food, travel and food. Cause my best memories relate to eating pasta in Italy. My best projects relate to writing about cheese. My life goals relate to living next to a sea food restaurant, in Spain.

My signature is a witty, yet emotional style, which brings the supreme joy of eating right where it belongs: in the center of our lives. How? Through snackable content. Yummy strategies. A spicy social media approach. And a secret ingredient that I introduce in every project.

Want to know more about it? Just pick up that banana, put it to your ear and call me.

Contact me
copywriting services - diana, the food copywriter

Watch my video to understand my perspective.

What I do

Fresh Ideas for Every Business

Playful approach

I'm not exactly the person to write tech tutorials in a formal way, but if you're looking for a copywriter to spice up your campaign, you've got a partner in me. Looking for a food and travel copywriter?

Market diversity

I've worked with FMCG, automotive & ride-sharing, telecommunication, events, interior design and travel brands. I can be versatile, without losing relevance nor my mind while switching to a different tone of voice and message.

Goal oriented

All you need is relevance. And a bit of strategy. I deliver both through well-planned communication messages, ready to be boosted by your media team.

My Story

This is how it all started

I don’t write just because I suck at practical things. I write especially because that’s my biggest passion and I’m good at it. 

2011

Master's Degree in Advertising

It never felt so right in my life! I loved every minute of it because it confirmed that I was on a good path. Advertising, creative ideas and hipsters were waiting for me at the other end.
2012

ATL Agency

This is where I started (sobbing). With Dr. Oetker and Angelli, two brands that influenced my preferences as an advertiser. I would always love writing about food and beverage. I did all sorts of projects and this was such a fun time for me!
2015

Working directly for the client

During this year, I tried a more formal approach: working for a human resources company as a Communication Officer. Boy, this team was so supportive! I created an entire website during my stay and developed social media campaigns. Yet, I was hearing the mermaids' cry for a more informal job and I couldn't resist.
2016

Digital agency

Here's where I met the future of advertising: online campaigns. I wrote for Hochland, Royal Canin, Edenia, LG, Telekom, Audi, MetLife, SEAT, and Elefant. And I learned a lot of useful things from my creative colleagues who helped me become the professional I am today. The whole team is great.
2021

Freelancer era

When the COVID crisis occurred, I had more time to think about my career. I realized that I lacked fun and wittiness during my day to day job and that I wanted to write certain materials for certain industries, so I decided to find those brands that I could write for more playfully and help each other. That's how I chose to be an exclusive food copywriter.