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What is Mar ka-ching? Why should I care?
Storytelling versus mar ka-ching. Nurturing versus aggresive CTAs. Human touch versus impersonal approach.
Is technology helping or destroying authentic communication in advertising?
You can’t replace human touch with an artificial human simulation. We already have some kinky examples to prove it. But how can technology help authentic communication, after all?
How can origin stories help your brand outside the Marvel universe?
Does it matter how Spider-Man became Spider-Man? That’s why is important how Nutella became Nutella.
How to find inspiration for relevant blog posts. 5 useful ideas
Don’t do hallucinogens. I have a better approach.
How can make the slogan bigger help your business
Forget the genie in the bottle, the golden fish and the 4 leaf clover. You need real solutions.
