Branding & website creating – outplacement.ro
The website was created for one of the most important services BPI group Romania offered in 2015: outplacement, through which recently unemployed people had better opportunities to find a job. So the tone of voice had to be formal and trustworthy and the brand identity modern, yet aligned to b2b standards.
My focus was translating the human resources processes into friendly and helpful information for a sensitive target. I approached this task by creating a simple but complete guide to learning more about these services and getting in touch with the staff.
You cand learn more about this project here: outplacement.ro